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Fast-food under Big Mac Attack
Last week I wrote about the Los Angeles City Council’s moratorium on building fast-food restaurants for 1 year in a 32 square-mile area of the city, in an effort to fight obesity. The article was tilted in the direction of being opposed to government trying to fight obesity in individuals by regulating the type of food restaurant that can open. It was written more from the perspective of being anti-regulation than pro-fast-food. On Monday, Reuters.com ran an article on fast food child meals entitled Fast-food kid’s meals heavy on calories: group. The article points out how a majority of children’s meals and meal combinations offered by fast-food chains are high in calories, high in fat, and even high in sodium. If a child’s diet makes a habit of eating fast-food as a way of saving the time and money needed to prepare a better breakfast, lunch, or dinner, the child is more likely to develop health issues such as obesity, heart disease, and diabetes. There’s no mistake, the fast-food chains are businesses first fighting for market share like everybody else. They are not in business to be baby sitters and persnickety mothers who care a great deal about what little Johnny is eating. The industry as a whole has responded to government nudging by at least providing some nutritional information, if not advertising it. A restaurant’s primary goal to stay afloat in a highly-competitive field is to provide a product that people want, and want again and again, by creating a public desire for their products through taste sensations and the sense of gratification. Don’t blame obesity on any restaurant, blame it on human weakness. Desire is all consuming, especially when the desire leads to a sensuous experience, and eating food can be almost as ecstatic as sex. Only snobs would turn their nose up at the deep desire for a fast-food burger with all the fixings as compared to a $200 bottle of vintage Bordeaux. The connoisseur would consider the burger as unrefined and lacking in taste. But taste and culinary enjoyment is all about what the taster really desires at that very moment. When hunger begins to creep into your consciousness, hunger becomes a force to be reckoned with. Your Foie Gras, might be my Virginia Ham and Baby Swiss, but neither is wrong, because both provide satisfaction over a deep desire. Obesity must be fought from within. Not everyone is genetically destined to be skinny all their lives, but one can at least hope and strive to maintain a mobile, productive, healthy, interesting, self-dependent lifestyle. Discipline is helpful, but desire is stronger. If you really desire to live a better, healthier life, and plot a realistic course to follow that path, you won’t need to sue any fast-food restaurants for selling you burgers and fries, because you’ll be over the hump on your own, and you’ll have already reaped the first benefits of your desires, you’ll feel better. William S. James, Give me a Number One with Cheese |
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Site to promote Freedom Zone fz2878
www.fz2878.com
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